Recently Rohan F. had the opportunity to visit with Thomas “Tom” Kalinske, an American businessman, best known as having worked for Mattel 1972-87, reviving the Barbie & Hot Wheels Brands, launching Masters of the Universe, then being promoted to CEO of Mattel from 1985 to 1987. Next he was CEO of Matchbox, and then recruited to become president and CEO of Sega of America, Inc. from 1990 to 1996. Next, he became CEO and COB of Leapfrog (1997-2006).

Tom’s aggressive marketing decisions during his time at Sega, such as price drops, anti-Nintendo attack ads, and the famous “Sega Scream” TV campaign, are often cited as key elements in the success of the Genesis video game console. He is currently the Executive Chairman of Global Education Learning, a company dedicated to children’s education in China.

For his work at Mattel, Universal Matchbox, Sega, and Leapfrog, Kalinske was a 1997 inductee into the Toy Industry Hall of Fame. He has received the NYC Boy Scout’s Good Scout Award, the Starlight Foundation Man of Year Award, the University of Wisconsin Business Partners “Distinguished Fellow” Award, and the Video Software Dealers Man of Year Award.

Learn what Tom’s experience means to you and why he is a perfect role model for kids worldwide.

Key words: Tom Kalinske, Mattel, Barbie, Hot Wheels, Masters of the Universe, Matchbox, Sega of America, Leapfrog, Nintendo, Sega Scream, Genesis, Global Education Learning, China, education