Author: presspass

What We Learned: Podcast Marketing Webinar Recap

Imagine this: it’s 2023, and you’re the host of a thriving radio show or podcast. Every week, you diligently follow the routine of promoting your show on social media, featuring your latest episode in your newsletter, and keeping your community informed about your new content. You’ve become a master of this cycle, but there’s a nagging feeling that more could be done to promote your show effectively. The broadcast industry is in a constant state of evolution, with creators continually discovering innovative ways to reach their audience. In this day and age, staying on top of the latest trends is a key ingredient in the recipe for success. That’s precisely why VoiceAmerica recently attended the enlightening Descript Webinar titled “Podcast Marketing 101.” We absorbed a wealth of insights during this virtual event and decided to share the most significant takeaways with you.

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Beating Podfading: Tips for Consistency

If you work in the broadcasting industry, you may be familiar with the term “podfading.” Podfading occurs when a podcast host discontinues their show without any intention of ending it, or when the host gradually reduces the frequency of releasing new podcast episodes from their original schedule. This can happen for various reasons, such as the host becoming too busy, feeling dissatisfied with their listener numbers, or losing motivation to create new content. Essentially, the host abandons their podcast altogether. However, at the VoiceAmerica Network, we offer services that eliminate the need to worry about “podfading,” enabling hosts to consistently release episodes—as long as they attend the scheduled Zoom meetings!

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