DeMarco-player-wideHost Deanne DeMarco interviews CEO Lucinda Yates, who was once homeless and destitute. Lucinda took her future in her hands and created a multi-million dollar company. Also featured is Dr. Bev Smallwood who addresses the make or break choices one needs to make When Life Steals Your Dreams and Rocks Your World. DeMarco’s show, “Today’s Inspiring Women,” airs noon Pacific on Thursday on the VoiceAmerica Empowerment Network.

One woman after surviving two years of homelessness, turned her life around are created a multi-million dollar company with items she found in the trash! Another has spent her life revealing the secrets of dealing effectively with trauma and adversity, by making the right choices when life steals your dreams and rocks your world.

You’ll be able to hear the remarkable and inspiring stories of these two women, Lucinda Yates, CEO of Designs by Lucinda and Dr. Bev Smallwood on the next episode of Deanne DeMarco’s high-energy and info-packed radio show, “Today’s Inspiring Women.” (

Both women are guests next Thursday, March 20, 2014, during Deanne DeMarco’s weekly hour-long program Today’s Inspiring Women on the VoiceAmerica Empowerment Radio network.

Lucinda Yates is an inspirational entrepreneur. Once homeless and destitute her breakthrough came when she noticed some colorful mat boards in a frame shop trashcan. She pulled the discarded boards out of the garbage and started cutting them into elementary shapes, eventually creating a pin that looked like a house. Yates sold these pins to a local homeless shelter for $6, which they in turn sold for $10 to raise funds for the shelter. It is no surprise that she founded a company built on helping non-profits. Lucinda went from surviving homelessness with her daughter into a multi-million dollar company that started by turning trash into one of a kind fashion jewelry.

Lucinda has defied typical business rules for growing a multi-million dollar company. For example every one of the 5 million products she has created and sold are one of a kind designs. No two pins are alike!

The word “extraordinary” doesn’t begin to cover Lucinda Yates inspiring journey.

Deanne DeMarco, who has twenty successful years as a business and executive coach and keynote speaker, said, “Lucinda says that her life as a homeless person was traumatic, even life threatening… yet she openly acknowledges that her life wouldn’t be what it is today had she never been homeless in the first place. Yates journey has given her a positive, even fearless attitude for success. I’m thrilled Lucinda will be sharing her inspirational journey and her success lessons with my audience.”

Dr. Bev Smallwood is Deanne’s second guest. Bev will discuss the choices people make that can lead them down the road to success. She will specifically focus on what to do during times of adversity and hardship. She will provide a road map and specific actionable tips on the specific choices people need to make to take them on a journey of recovery and personal and professional success. Dr. Smallwood wrote the book This Wasn’t Supposed to Happen to Me: 10 Make-or-Break Choices When Life Steals Your Dreams and Rocks Your World.   

DeMarco said, “I will be asking Bev about the 10 key choices that people need to make to either move them along the destructive road toward more emotional pain – or take them on the journey to greater strength, resilience and peace. I am very excited to have these two dynamic women on the show.”

Deanne DeMarco herself has used her innovative strategies—drawn from successful experiences as a scientist, college instructor, Fortune 500 manager, executive coach and keynote speaker —to help business executives and individuals break through personal and career roadblocks. Each week she interviews extraordinary and inspiring women who may not yet be household names but are business and entrepreneurial rising stars.

“Today’s Inspiring Women” airs Thursdays at noon Pacific / 2 PM Central / 3 PM Eastern on the VoiceAmerica Empowerment Radio Channel. To access the show- log on to: All Shows will be available in Deanne DeMarco’s Content Library on her Today’s Inspiring Women Website.


Deanne DeMarco’s career has revolved around helping people break through boundaries and career roadblocks. She has a strong business background with expertise in medicine, education and utilities. As a medical scientist she was on the original three-member team that first discovered the cancer link to second-hand smoke. As a corporate trainer her Manager as Coach, coaching clinic program won national recognition from Training Magazine’s Top 100.  Deanne conducts fun, interactive workshops and seminars and is a keynote speaker at business and association meetings around the world. For more information: or call 1-708-836-0118 or 1-866-91-COACH.