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This blog is provided by David Nour, CEO of The Nour Group.  It is a companion to his interview on Innovating Leadership, Co-creating Our Future titled Curve Benders: The Intersection of the Future of Work and Strategic Relationships that aired on Tuesday, September 29th, 2020.


During times of uncertainty, we begin to question ourselves. We wonder if we are on the right path, are we accelerating in our leadership, or do we have all the education and experiences we need to succeed as a leader? Instead of throwing this time to the wind, the global pandemic could be used to assess our value and emotional investment.

Just like Walmart or Apple, each of us should be thinking of our perceived market value. There are essential areas that you need to focus on to make sure you are at the highest value. At a time where global jobs are at risk for significant cutbacks or replacement by accelerated technology such as automation and AI, many leaders are in a global war against obsolescence. That’s why you need to attend to all three areas of your personal market value: people, personal, and professional.


Core Ring: People 

Your central ring is founded on people you can’t live without: your friends and family. The core of your social sphere needs to be composed of individuals who provide a loving home and a stable social life. If your home life is unstable and disruptive, it will show up in how you lead at work. It will stifle your creativity, innovative ideas, and problem-solving with and through your team. However, when your core group is a loving ecosystem of close friendships, deep partnerships, and rich family interactions, it will provide you with the foundational support to accomplish any stress in your leadership style.

Having a nurturing infrastructure builds our leadership resilience. Many top leaders we admire confess that their success is often credited to their nurturing family and spouse.

Choose wisely who you spend your downtime with. It’s better to be surrounded by fewer authentic friendships with equal emotional investment than to be surrounded by 100 acquaintances who, frankly, don’t care about what you’re doing. The world and our leadership obligations naturally put pressure on us, and if we don’t have a solid foundation to stand on, it is a struggle to get ahead. If this is an area you think you need to pay more attention to, actively elevate it.


Second Ring: Personal 

No pandemic, economic crisis, or war can take away your investments in your personal development as a leader. Crisis or not, we are at a time where we are living longer: the United Nations projects that the average life will be 95 for women and 90 for men. That means we don’t just have longer lives; we are working longer too. Every leader, regardless of their tenure should be investing in his/her life-long education, spiritual grounding, and unshakable values. These are developments that are immediately in your control. Industries will always develop and evolve; therefore, life-long learning will be mandatory.

When we continue our leadership education, it will show us how to adapt and upgrade to the ever-changing framework we live by. No one this time last year would have expected we would be predominately if not exclusively working from home. Many who have thrived during this time have prioritized upgrading their digital infrastructure and mastering new remote leadership tools such as digital whiteboards.

That openness also expands to our spiritual selves. Whether you prescribe to an organized religion or consider yourself curious, we need to have personal spiritual grounding to believe in something more than ourselves.

When you focus on these non-negotiable values, they become guardrails for future direction and keep you in your preferred lane.


Third Ring: Professional

The final ring of your personal market value is the professional sphere. This is seen as your acumen: how you blend your knowledge and skills in the manner which you lead. Your past actions and expertise will inform your future decisions and problem-solving accurately. You will be better at cutting and adjusting productivity, revenue, and costs. This business acumen allows you to see the bigger picture, evaluate available options, and confidently make high-grade options. This is also leadership by modeling the business behaviors you want to see in others.

Your ability to focus on a few, strategic priorities necessitates leading others toward a common mission, vision, or against a possible enemy. That’s where your leadership presence comes into play. You want to captivate a room or a person. When you have them on the edge of their seat, you have honed your gravitas. Aspire to be measured with your language, hold yourself confidently, and command the right kind of servant leader attention. These individuals don’t throw around SAT words and leave their audience confused; they are succinct and careful with their message, recognizing the incredible power of the verbal and written language.

Lastly, you must develop your emotional courage to lead. There will be situations where uncomfortable topics or feelings arise. You must be willing to experience feelings like discomfort, risk, and disappointment. But the true leaders are the ones who push through the discomfort and take charge of their emotional courage and compassionately have a conversation. If you’re not willing to examine any of those things, you won’t be able to handle anything.

Are you lacking in any of these three areas? Start from the core and work your way out. If you find yourself coming short in one spot, consider investing in your growth today.


To become a more innovative leader, you can begin by taking our free leadership assessments and then enrolling in our online leadership development program.

Check out the companion interview and past episodes of Innovating Leadership, Co-creating Our Future, via iTunes, Google Play, TuneIn, Stitcher, Spotify and iHeartRADIO. Stay up-to-date on new shows airing by following the Innovative Leadership Institute LinkedIn.


About the Author

David Nour, a senior leadership/board advisor, educator, executive coach, and bestselling author, is internationally recognized as the leading expert on applications of strategic relationships in profitable growth, sustained innovation, and lasting change. The author of eleven books, including bestsellers Relationship Economics® (Wiley), and Co-Create (St. Martin’s Press), as well as the forthcoming Curve Benders (Wiley, 2021), Nour serves as a trusted advisor to global clients and coaches corporate leaders. He is an adjunct professor at the Goizueta Business School at Emory University and Vanderbilt University’s Owen Graduate School of Management and was named to the Global Gurus Top 30 Leadership Professionals list. A Forbes Leadership contributor on the Future of Work, and an Inc. contributor on Relationship Economics, Nour’s unique insights have been featured in a variety of prominent publications, including The Wall Street Journal, The New York Times, Fast Company, Huffington Post Business, Entrepreneur, and Knowledge@Wharton. He’s also the host of the popular Curve Benders podcast.

Born in Iran, Nour immigrated to the U.S. as a teenager with $100, limited family ties and no fluency in English. He graduated from Georgia State University with a bachelor’s degree in business management and went on to earn an Executive MBA from the Goizueta Business School at Emory University. He resides in Atlanta, GA, with his family. Learn more at