Squeeze Inn, Misty

Join Chris and his guest Misty Young as they discuss what she describes as the “Five Irrefutable Laws of Small Business Success” and what it takes to be succeed as a small business owner in today’s challenging business climate. A proven entrepreneur, Misty not only talks the talk but skillfully walks the walk. As she recorded success after success, she designed and developed processes, systems and efficiencies to lead the company’s growth from a single location to four locations today with a fifth on the way and franchising around the corner. During her appearance on the show, she will share with the listeners the “how” of her success. Her discussions during the show will focus on Leadership, Operations, Financials, Products/Services and Marketing. Every business owner whether you own a restaurant or not should make the point of listening to this show.


After nearly two decades in politics, public relations and marketing, Misty Young risked everything to buy the Squeeze In, a little “hippie restaurant” nestled in the High Sierra in historic downtown Truckee, California. Throwing herself in with reckless abandon, working days, nights, weekends and holidays, Misty made it her mission to understand the business from top to bottom. She served guests, cooked omelet’s, washed dishes, cleaned bathrooms, mopped floors, paid vendors, prepared payroll and tax returns. During her dramatic growth phase, Misty’s emphasis changed dramatically from focusing on processes — to focusing on people. She developed a comprehensive training program designed to assure every single guest was being served as if by an owner of the company. Misty’s best selling book, “From Rags to Restaurants: The Secret Recipe to Success” and has launched her personal brand, The Restaurant Lady, as a resource to independent restaurant owners.


The Step Up and Play Big Radio Show with Chris Ruisi will focus on sharing practical concepts and tools addressing leadership, business and entrepreneurship that you can use to become exceptional, raise your personal success bar, and Step Up and Play Big.

Far too many people accept “average” as their personal standard either out of fear, lack of effort, or as a result of a misconception that it is too hard to go beyond average. Our goal is to have you see the possibilities and recognize that exceeding average is not as hard as you may think. People give up far too early and allow themselves to become victims of their circumstances when they can actually be the master of them. We’ll show you how to create your own plan by answering your questions, showcasing expert guests and presenting some great tips. Step Up and Play Big with Chris Ruisi can be heard live every Wednesday at 9 AM Pacific Time on the VoiceAmerica Business Channel.